Key industry players look to maximise return on investment at EIBTM 2012

20th Apr 2012
Key industry players look to maximise return on investment at EIBTM 2012

Building on the success of EIBTM 2011 which achieved record breaking attendance – this year’s Global Meetings, Events, Incentives and Business Travel Exhibition (, taking place from 27th November to 29th November in Barcelona – has already received an unprecedented level of re-bookings and requests for increased space.

The positive response received is a direct reflection of the success of last year’s event – confirming the quality and range of buyers who attend, the buyer driven, pre-scheduled appointment system and ultimately the business that it generates for both exhibitors and Hosted Buyers.

Exhibitors who have already rebooked to attend and have increased the size of their stand this year include: Estonian Tourist Board, Hyatt Hotels and Resorts, Moscow Exhibiting and Convention Agency, NYC & Company, Business Profilers, Abercrombie & Kent/ Akorn, Seychelles Tourism Board, EMBRATUR (Brazilian Tourist Board), Madrid Convention Bureau, American Express, Korea Tourism Organisation, Netherlands Board of Tourism & Conventions and Shangri-La Hotels and Resorts.

Joan Lewis, Director of Sales & Marketing, Regional Sales Office, Shangri-La Hotels and Resorts commented, “ Shangri-La has a long established relationship with EIBTM and we highly value our location within the Asia Pacific hall.  So to sign up early in order to secure our regular location and to now increase our presence for 2012 really mirrors our growth and also supports the growing needs from our customers doing business with us in the region. “

Companies signing up early can benefit from year round exposure on the website (, which receives over 1.3m page views per year. They will also gain valuable preshow exposure to buyers who use the online exhibitor directory as a supplier’s guide. All exhibitors participating in EIBTM can also make the most of additional marketing opportunities including press release exposure through their dedicated exhibitor portal and connections via EIBTM social networks.


Other companies who have signed up to maximise participation include: Dragonfly Africa, Barcelona Convention Bureau, Croatian National Tourist Board, Pacific World, Accor Hospitality, Corinthia Hotels International, Fairmont Raffles & Swiss Hotels, The Aviation Factory (Holland), Turkish Culture and Tourism Office, Great Hotels of the World, Greater Boston Convention & Visitors Bureau, Taiwan Convention & Exhibition Association, Incentive Destinations (Inspirations of the World) and Argentina - Instituto Nacional de Promoción Turística.

Graeme Barnett, Exhibition Director EIBTM, Reed Travel Exhibitions commented: “EIBTM saw record breaking attendance last year with a 6.9% increase in overall attendance and satisfaction levels were high”.

“We are delighted with the response we have had so far and it is great that people are signing up early to make the most of what EIBTM has to offer as a year round marketing tool. As the world’s leading event for the meetings, events and business travel industry, our primary aim is to deliver quantifiable return on investment”.


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Event starts: Tuesday, 27th November 2012

EIBTM is the leading global event for the meetings and events industry, held in the award winning business and tourism destination of Barcelona. The event delivers three days of focused access to a dynamic business environment, thought provoking professional education and business networks for all attendees.

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