Gateway Ticketing Systems UK has been appointed by the Royal Botanic Gardens, Kew, to deliver a brand new ticketing and customer relationship management system for the internationally-renowned visitor attraction.
Gateway was selected for the project following a competitive tender and the new system went live in April 2014.
The solution has also been installed at Kew’s Wakehurst site in East Sussex.
The updated ticketing and CRM solution will give Kew a single view of the consumer across its entire organisation, making it easier for the business to keep track of its customers with the aim of converting more day visitors into members.
Gateway is also providing time and capacity controlled ticketing for Kew’s Pagoda, which is open to the public this summer for the first time in eight years.
The attraction opens up a new revenue stream for the Gardens and will increase secondary spend by visitors.
Kew Gardens in London is an iconic visitor attraction and World Heritage Site receiving in excess of one million visitors every year.
It is also a world-leader in plant science and conservation and an educational institution which needs to drive revenue to support its work.
“Kew is an iconic attraction that draws visitors from across the globe and we’re thrilled to have the opportunity to work with them on this exciting project.
Gateway Ticketing Systems UK was established in 2012 and has secured seven clients in its first 20 months of operation, including the Roman Baths in Bath and BeWILDerwood in Norfolk.
“Gateway has many years’ experience in helping businesses improve their ticketing and CRM systems and we look forward to helping Kew increase their revenue and improve visitor satisfaction and loyalty,” said Andy Povey, operations director at Gateway Ticketing Systems UK.