Kelkoo today announces a new partnership with Frommer’s Unlimited, the business-to-business arm of Frommer’s, to create 50 new destination guides for the Kelkoo Travel site. The joint venture highlights Kelkoo’s ongoing commitment to the growth of its brand as the company looks to re-build and develop its European travel proposition, complementing its well established shopping comparison website.

The bespoke guides will be used across Kelkoo Travel in five countries including the UK, France, Denmark, Italy, and Spain. The city guides that have been chosen by Kelkoo are a selection of the most popular long and short haul holiday destinations, and include New York, London, Paris, Berlin, Dubai and Bangkok.

Frommer’s is one of the most trusted names in travel and has been publishing travel guides for over 50 years. This made Frommer’s Unlimited, a registered trademark of Frommer’s, the perfect choice to provide the customised high quality travel guides for Kelkoo travellers.

Chris Nixon, Travel MD, Kelkoo comments on the partnership: “We are extremely excited to be working with Frommer’s Unlimited, which is renowned throughout the industry for its travel expertise. The announcement highlights our continued commitment to re-build our travel proposition across Europe. Since joining Kelkoo’s travel team last year, I have focussed on building the brand’s travel offering and the commission of these new destination guides is just the start of a number of developments we have in mind for the coming year.”

Kelkoo is currently Europe’s third largest e-commerce website. As one of the pioneers in shopping comparison, it has one of the most well recognised brands in the industry, and is looking to build on this through strengthening its travel proposition and ensuring customer needs are placed at the core of its product offering. Kelkoo’s travel category offers great value and a large choice of destinations, comparing over 120,000 flight routes to 2,500 worldwide destinations with up to 110 different airlines. Kelkoo also compares more than 140,000 hotels across over 10,000 locations around the world so users can find cheap prices on anything from short breaks, hotels, cheap flights, and car hire, to travel equipment.

Jenny McBride, Business Development Manager, Frommer’s Unlimited, added: “Working with the Kelkoo travel team to create high quality travel guide content is a really exciting initiative for us. The guides will inspire Kelkoo users to travel to the top destinations around the world, experience the best things happening there, and provide them with trusted, practical advice whilst on the ground. We look forward to helping Kelkoo with further exciting developments over the coming months.”