KAYAK links with Kenshoo to boost digital marketing

13th Jan 2012
KAYAK links with Kenshoo to boost digital marketing

Travel search site, KAYAK, has signed a multi-year agreement with Kenshoo, a global leader in digital marketing software.

KAYAK moved its search engine marketing campaigns to Kenshoo Enterprise, citing the brand’s superior algorithms and performance in comparison to industry alternatives.

KATAK also cited the company’s commitment to customer service and deep strength in engineering as reasons for the switch.

“We wanted a partner with the best technology and vision for search innovation,” said Robert Birge, KAYAK chief marketing officer.

“Kenshoo’s reputation and innovative product suite, along with its team of the best and brightest digital marketing and technology experts made this an easy choice for us.”

Birge considers Kenshoo’s technology to be the most advanced in the industry and expects it will help KAYAK’s marketing teams take the company’s search campaigns to new levels of success and efficiency. KAYAK joins other travel leaders using Kenshoo to manage digital marketing campaigns.

“We are very proud of the fact that the biggest online travel agencies and six of the world’s top ten hotel groups haven chosen Kenshoo Enterprise to manage their paid search campaigns,” said Will Martin-Gill, Kenshoo Enterprise general manager.

“Kenshoo’s sophisticated solution can benefit a wide range of marketers, but many travel marketers consider Kenshoo’s capabilities to be essential for effectively managing paid search and capturing incremental sales in a highly competitive marketplace.”


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