Marriott International’s world-class luxury hotel brand, JW Marriott, is launching a collection of strategic partnerships with leading luxury brands in nutrition, culinary, art, culture, accessories and wellness. Announced today in New York at Christie’s, the strategic partnerships were developed as part of a global brand initiative to deliver a deeper luxury guest experience at JW Marriott hotels and resorts around the world.
The new strategic partnerships were developed in response to extensive research that JW Marriott conducted on its business and leisure consumers. The brand found that these accomplished, sophisticated travelers crave more than the typical luxury hotel. The JW Marriott guest is looking for enriching luxury experiences in areas relevant to their lifestyles, including health & wellness and culinary and cultural trends.
“We are thrilled to be partnering with these luxury brands and hosting such a unique JW Marriott experience at Christie’s Auction House,” said Mitzi Gaskins, vice president of the JW Marriott brand. “We know that each partner plays a role in the travel experience of our guests and wanted to deepen the connection by enhancing their stay and speaking to their personal interests.”
JW Marriott is developing long-term relationships with Christie’s, Tumi, Keri Glassman, Aromatherapy Associates and Etude Wines, and borrowing from their expertise in ways that will engage the customer and enhance the brand experience. While each partnership is unique, all will be represented on a “JW Marriott Panel of Experts,” where they will offer fresh insights on the world of luxury and their own unique perspective on the JW Marriott guest. These experts will also provide exclusive content for the JW Marriott website and the soon-to-launch in-room JW Magazine.
The JW Magazine will be published quarterly and caters to the global interest of its sophisticated, well-traveled audience with stories that reflect their three greatest passions – culinary, culture and personal well-being.