The JW Marriott Marquis Dubai has released its 2015 full year sales results which revealed positive trends in 2015, despite challenging global conditions.
The UAE’s largest five-star hotel experienced an inventory increase of 22 per cent during the year and yet occupancies across its 1,608 rooms remained constant and in excess of 73 per cent.
The hotel also hit 100 per cent occupancy on more than 45 occasions throughout 2015.
JW Marriott Marquis Dubai general manager, Bill Keffer said the results were a significant achievement considering the increase in supply of new luxury hotels regionally: “Supply in the city rose by 6.7 per cent, while overall demand grew by only 4.3 per cent.
“This is stark contrast to JW Marriott Marquis, which witnessed an increase in demand of more than 12 per cent in 2015.
“As a result, JW Marriott Marquis Dubai continued to drive room revenues by 13 per cent over the course of the year.
“These positive figures further cement our position as a market leader in the region.”
Throughout 2015, JW Marriott Marquis Dubai has continued to support the efforts of DTCM, working in collaboration with the Marriott Global Sales Network to generate large international group enquiries and attract visitors to Dubai.
This sales drive is further bolstered by the JW Marriott Marquis Dubai sales team who are set to perform over 60 international sales trips across 26 different countries in the pursuit of attracting large corporate association and meeting groups to the hotel this year.