Jumeirah to enter Morocco’s Rose City

Jumeirah Group, the Dubai-based luxury hospitality group and member of Dubai Holding, has recently signed an agreement with SGTM Immobilier, a subsidiary of Société Générale des Travaux du Maroc (SGTM), to manage the Jumeirah Marrakech Golf & Polo Resort, a new luxury golf and polo resort located seven kilometres to the south of Marrakech, in the lee of the Atlas Mountains. The entire negotiation and consultancy process has been conducted by Business Experts.

Scheduled to open in three stages from January 2013, Jumeirah Marrakech Golf & Polo Resort will include: a five star deluxe golf hotel and 18 hole golf course, complete with clubhouse and academy; a five star polo hotel with two polo fields and one practice course; and a third five star hotel, spa, souk and residential villas.

The golf hotel will be comprised of 230 rooms and suites as well as 50 luxury villas. The boutique polo hotel will offer 100 rooms, while the largest of the hotels will offer approximately 300 uniquely-designed rooms and suites. This mixed-use development will cover 177 hectares of land and in addition to the facilities listed above, will also offer a variety of restaurants, bars and lounges (some located in a purpose built souk), a 2,500 square metre Talise spa, and ballroom conference facilities for up to 900 people.

“We are delighted to announce the signing of this unique development; Jumeirah Marrakech Golf & Polo Resort is a welcome addition to Jumeirah Group’s diverse portfolio as we continue to expand around the world,” commented Gerald Lawless, Executive Chairman, Jumeirah Group. “Marrakech is truly the heartbeat of Morocco and possesses a rich and varied cultural inheritance. Jumeirah Group is proud to have our roots in the Arabian culture and we look forward to offering our guests a unique and authentic, world class, luxury experience within Morocco.”

Ahmed Kabbaj, CEO of SGTM Immobilier added: “Marrakech is the jewel of our Kingdom and as such, we felt duty-bound to associate a world leading operator to our project. We are therefore honoured to be working in partnership with Jumeirah on this one-of-a-kind resort. With their world class expertise and knowledge of Middle Eastern culture, Jumeirah will ensure that our guests get the best out of the Red City’s magic.”

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See all Jumeirah Group World Travel Awards winners here:
Burj Al Arab - 2009 Middle East’s Leading Hotel, 2009 UAE’s Leading Hotel, 2009 Dubai’s Leading Hotel
Jumeirah Beach Hotel - 2009 Dubai’s Leading Resort
Emirates Towers - 2009 Middle East’s Leading Business Hotel, 2009 Dubai’s Leading Business Hotel
Madinat Jumeirah - 2009 UAE’s Leading Resort, 2009 Dubai’s Leading Conference Hotel
Jumeirah Bab Al Shams Desert Resort & Spa
Jumeirah Carlton Tower - 2006 England’s Leading Business Hotel
Jumeirah Essex House