Jumeirah Group, the global luxury hospitality management group and a member of Dubai Holding, has a legacy of supporting Breast Cancer Awareness and, now that the Group’s portfolio has doubled in size, this year’s awareness activities are taking place over three continents.
The most visible form of support is the “pinking” of some of the Group’s hotels in cities such as Dubai, Abu Dhabi, Mallorca and Shanghai, where the landmark buildings are lending their façade to the pink ribbon campaign.
Burj Al Arab, the World’s most luxurious hotel, is inviting the public to nominate a price for an exclusive, one-of-a-kind 24-carat rose gold iPad created especially for the cause, with an engraved pink ribbon and the hotel’s logo. At the end of October, this unique Pink iPad will be sold to the person who has offered the largest nomination for the rose gold iPad on the hotel’s Facebook page, with all proceeds going towards Breast Cancer Awareness initiatives.
Several entities within Jumeirah Group have organised free clinics and awareness activities open to female colleagues, including scans, talks, consultations and information sessions. Some have combined it with pampering sessions where colleagues had a choice of a short reflexology treatment, a nail treatment or a massage.
In Wild Wadi Waterpark in Dubai, the weekly Ladies’ Nights - where the waterpark is open exclusively to female guests and all operations are undertaken by female colleagues - are the perfect opportunity to invite a medical team from the Pink Caravan to offer on-site medical consultations to the waterpark’s guests.
Other fundraising activities taking place across Jumeirah Hotels & Resorts include pink promotions, such as an afternoon tea, special mocktails, as well as pink macaroons, cakes and cupcakes. The new Talise in Jumeirah Emirates Towers also developed special offers for female guests wearing pink to their gym sessions or spa treatments.