Kenneth Jones has been appointed vice president of corporate marketing for Miami-based Carnival Corporation & plc, the world’s largest cruise vacation group.
In this capacity, Jones is responsible for the continued development of the corporate marketing function by collaborating with brand leadership and department heads in the areas of distribution, reservations, marketing, revenue management, and itinerary planning. Jones will join Carnival Corp. & plc on September 4 and will report to Richard Ames, senior vice president of corporate business services.
Jones previously served for eight years as a managing partner with Knight Consulting in Orlando, Florida. Prior to that, he was director of internal communications at Walt Disney Theme Parks and Resorts. He also spent several years with advertising agency Ellis & Diaz/Bozell.
“These combined experiences will enable Ken to effectively work with the brands in support of existing brand initiatives in marketing and to identify and implement new opportunities in the future,” Ames noted.
Jones graduated from the University of Florida with a bachelor of science in advertising and communication.
Carnival Corporation & plc is the largest cruise company in the world, with a portfolio of cruise brands in North America, Australia and Asia, comprised of Carnival Cruise Lines, Holland America Line, Princess Cruises, Seabourn, AIDA Cruises, Costa Cruises, Cunard, Ibero Cruises, P&O Cruises (Australia) and P&O Cruises (UK).
Together, these brands operate 102 ships totaling 209, 000 lower berths with seven new ships scheduled to be delivered between May 2014 and April 2016. Carnival Corporation & plc also operates Holland America Princess Alaska Tours, the leading tour company in Alaska and the Canadian Yukon. Traded on both the New York and London Stock Exchanges, Carnival Corporation & plc is the only group in the world to be included in both the S&P 500 and the FTSE 100 indices.