Jones Lang LaSalle Hotels reports $24.3 billion in global hotel sales in 2010

Jones Lang LaSalle Hotels reports $24.3 billion in global hotel sales in 2010

Jones Lang LaSalle Hotels announced today that $24.3 billion in hotel real estate traded hands globally in 2010 as investors made their way back into the game following the gridlocked market and economic fall-out of 2009, which marked the floor of the hotel investment market. This is according to Jones Lang LaSalle Hotels’ Hotel Investment Outlook report, which premiers today at the Americas Lodging Investment Summit in San Diego, Calif.

The Americas region registered the most dramatic rise in 2010, with transaction volumes increasing five-fold to $11.1 billion, driven by acquisitive REITs and the $3.9 billion purchase of Extended Stay Hotels. Europe, Middle East and Africa (EMEA) was the second most liquid region, experiencing a more than 110% jump in volumes to $9.3 billion. Activity across Asia Pacific edged upwards at a more moderated pace with total sales of $3.9 billion, reflecting lower levels of leverage in the market and hence fewer distressed sales, along with a slowdown in deal pace in Japan.

“The rebound of operating fundamentals is a motivating tonic for both buyers and sellers, as is the broad cross section of equity capital in the market,” said Arthur de Haast, global CEO for Jones Lang LaSalle Hotels. “We expect volumes to rachet up another 15-25% in 2011, reaching $28-30 billion globally.”

Hotel real estate sales in the Americas are expected to total up to $13 billion in 2011, driven by the breadth of equity, an increased number of bank-forced sales and easing levels of leverage, with the bulk of activity taking place in the U.S. This will represent an increase of 80% on 2010 levels when excluding the $3.9 billion Extended Stay Hotels transaction.

“Investor confidence is on a robust rebound,” said Arthur Adler, CEO and Managing Director of Jones Lang LaSalle Hotels. “Markets are expected to continue to recover through 2011 as the economic upturn solidifies. Dominant acquirers of hotel assets in 2011 will be REITs, institutional investors, and private and high net worth investors with opportunistic capital.”

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In other parts of the world, the EMEA region is projected to increase to $13.1 billion, with bank-driven sales driving a significant portion of this figure, particularly in the U.K, Ireland and Spain. Japan is forecast to lead the Asia Pacific sales, slated to reach $3.5 billion in 2011, as banks take a view on initiating structured sales.

As the economic rhetoric switched from recession to recovery, cross-regional capital flows increased to 41% of total transaction volume in 2010 compared to 15% in 2009 as well-capitalized investors acquired assets in displaced markets across the globe. Global capital was most active with a share of 53% of cross-regional investments. Asian, Middle Eastern and U.S. investors were keen to secure prime acquisition opportunities outside of their region, particularly in Europe.

“There is no doubt that cross-border investments will further increase in 2011. With more clarity on operating fundamentals, continued breadth of equity capital in the market, and generally reduced risk perceptions, investors will be more open to opportunities beyond their home markets,” said de Haast. “Fortune favors the bold. Early movers and risk takers will often be rewarded, and the global mantra across all markets and segments in 2011 will be the focus on hotel fundamentals.”