The Johannesburg Tourism Company has been celebrating ahead of this summer’s FIFA World Cup, with the launch of a new advertising campaign – Jo’burg Rocks – at Indaba. Designed to maximise the City of Gold’s exposure to the millions of guests expected in South Africa, the campaign runs under the slogan: “From Full Time to Party Time”.

Discussing the city’s arrangements for the World Cup, Lindiwe Mahlangu-Kwele, Chief Executive Officer of Johannesburg Tourism Company, said: “The Joburg Rocks campaign offers a diverse range of attractions: visitors will be spoilt for choice, with something to do after the 90 minute game… it’s going to be party galore!”

JTC chief Lindiwe Kwele at the launch with cadet Xolile Maswanganyi

“Joburg is the most cosmopolitan city in Africa, pulsating, dynamic, diverse, the essence is the soul of its people that makes Joburg unique… Where Africa meets East, and where East meets West, so we offer visitors a lifetime experience but all of these are offered with a bit of sophistication and the whole world identifies with this… hence the claim that we Rock!”

As a host city of this summer’s FIFA 2010 World Cup Finals, Jo’burg is riding the crest of a sport tourism wave; but there are also an incredible array of attractions to entice football fans between matches.

Sibongile Mazibuko, executive director of State of Readiness

“One of the 40 largest metropolitan areas in the world, our city is the financial and commercial hub of Africa; cultures from every nation unite in this city that attracts people from all over the globe drawn by economic opportunity and fast paced urban lifestyle.”

Johannesburg is now prepared to act as the hub of the upcoming FIFA World Cup – with South Africa’s biggest city home to four training stadiums, including a completely refurbished Soccer City.

Lindiwe Kwele at Indaba 2010 with Sibongile Mazibuko

The city will play host to ten first-round matches, including the opening, two second-round matches, two quarterfinals and the final on July 11th.

Soccer City stadium is in fact the largest stadium in Africa with a capacity of more than 90,000.