Customers will be able to rack up points and deals starting today and up to March 1, 2011. This is the first of many customer-driven promotions that JetBlue has planned for 2011 on Facebook Places.
To participate in Go Places, TrueBlue members must first register at www.facebook.com/jetblue and grant permissions for the application.
For each check-in at an official JetBlue airport location via Facebook Places, 25 TrueBlue points will be awarded. Customers who tag a friend they’re traveling with will also unlock a special badge. Furthermore, the first 100 customers to check in at Boston’s Logan International, Ft. Lauderdale-Hollywood International, Long Beach, New York’s John F. Kennedy International or Orlando International airport locations will receive 100 TrueBlue points.
“We know our customers like to stay connected with their friends and keep ‘tabs’ on them,” said David Canty, director of loyalty marketing at JetBlue. “With this unique new promotion not only will they be able to, they will also be rewarded for it with TrueBlue points and other great offers!”
“We’re excited to help JetBlue pioneer this technology and develop an application that directly links evangelistic behavior with real rewards and offers,” said Jamie Tedford, CEO at Brand Networks. “Many companies are talking about ‘social CRM’; JetBlue is actually delivering it to their loyal and frequent customers.”