Jet Airways Transforms Web Presence with Autonomy interwoven’s meaning based marketing solution

Jet Airways Transforms Web Presence with Autonomy interwoven’s meaning based marketing solution

Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced that Jet Airways, India’s premier international airline, has implemented Autonomy Interwoven’s web content management solution to enhance the performance of its websites, including jetairways.com, jetlite.com and 9wagents.com. With Autonomy Interwoven’s TeamSite, the airline is able to provide its guests with a more compelling online experience through an increase in dynamic content, including video, images, blogs, social media tools and online surveys.

To support its extensive network in India and across the globe, Jet Airways recognized the importance of creating a more engaging and consistent visitor experience across its more than 20 country-specific web properties in multiple languages. The Autonomy Interwoven solution was selected after an extensive evaluation process. Since the implementation of TeamSite, Jet Airways is able to engage more effectively with its online users, and delivers the airline’s best offers to its guests in a dynamic manner.

“Jet Airways’ mission is to deliver real-time, seamless and enhanced digital experience to our guests and travel partners,” said Belson Coutinho, General Manager, eCommerce and Innovations at Jet Airways. “Jetairways.com, jetlite.com and 9wagents.com are often our first points of contact with our guests and travel partners. As a result, we recognized the critical importance of delivering a speedy, more dynamic and intuitive online experience for our guests. Autonomy Interwoven has helped us to create an environment where websites can be easily managed 24x7, and users can leverage shared functionality in our content management system across all our websites.”

“With the fierce competition in today’s airline industry, delivering the best experience for customers from online experience to flight operations is vital to an airline’s success,” said Rafiq Mohammadi, CEO of Autonomy Interwoven. “We are pleased that Autonomy Interwoven’s unique Meaning Based Marketing capabilities have provided Jet Airways’ guests with more engaging and interactive web content, delivering a more compelling online experience.”