Jebel Ali International Hotels has revealed details of its new four-star Dubai beach hotel at Arabian Travel Market, with the property scheduled to open for business at the end of the year. The property, which is located on The Walk in the Jumeirah Beach Residence area, has not yet been named.

The 341 room property will offer five restaurants and bars along with an Executive Lounge for guests staying in clubrooms and suites. Other hotel facilities include a temperature-controlled freeform swimming pool with sea views, a spa, health club, Jacuzzi, steam room and sauna.

In addition, guests will have the public beach just steps away, and accessible directly from the hotel swimming pool. Alternatively, a complimentary shuttle service to the five-star private beach at Jebel Ali Golf Resort & Spa, is also provided.

“Positioning is crucial for any new entrant into Dubai’s maturing hospitality scene and our new beachfront property will fill a very important gap in the market,” said David Thomson, Regional General Manager for Jebel Ali International Hotels.

“The four-star classification, prime beachfront location and relaxed family friendly environment will appeal to a vast cross section of travellers, though still being very specific about what it stands for. The travel trade has long since asked for a four-star beachfront product and we have no doubt that the response will be huge and extremely positive,” he remarked.

The hotel will also cater to business travellers, with a fully equipped conference centre and six meeting rooms, many of which feature natural daylight and shaded balcony space for breakouts.

Jebel Ali Golf Resort & Spa claimed ‘Middle East’s Leading Golf Resort’ and ‘Dubai’s Leading Golf Resort’ and ‘Middle East’s Leading Family Resort’ at the   World Travel Awards Middle East ceremony this week.