Jamaica Tourist Board has named New York-based Beautiful Destinations as its new creative advertising agency of record.

The selection follows a highly competitive agency search conducted in 2018.

The agency will be responsible for spearheading the destination’s inspired and aggressive campaign efforts, showcasing Jamaica’s distinct offerings and further driving the consistent and impressive tourism growth the island has experienced in the last decade.

As a fast growing, award-winning media company with over 15 million social media followers in 180 countries, Beautiful Destinations is best equipped to build upon the success of Jamaica as a top destination.

Working closely with the destination’s existing partners and global agencies, the agency’s committed and talented team will drive exposure and continued growth for Jamaica across global audiences through the development of creative content, integrated initiatives and digital engagement.

“We are excited to work with Beautiful Destinations in developing and executing strategies to further showcase Jamaica as a top Caribbean destination across diverse audiences and travellers,” said Donovan White Jamaica Tourist Board director.

“Beautiful Destinations brings vast experience and an inspiring and unique perspective that makes them a perfect match to continue driving the high-demand of Jamaica and help us promote the destination in an ever-evolving landscape of travellers.”

Beautiful Destinations will begin working with the Jamaica Tourist Board immediately.

“We at Beautiful Destinations are excited to partner with the Jamaica Tourist Board to showcase Jamaica as a top Caribbean destination for travellers,” said Jeremy Jauncey, Beautiful Destinations founder.

“As global storytellers, Beautiful Destinations is excited to explore, celebrate, and share the colourful narratives of Jamaica’s history, people, and culture with the world.

“We are honoured to be a part of the country’s story and are eager to learn more about and experience the authentic Jamaican vibe.”