The government of Jamaica has approved an increase in the Tourism Enhancement Fee (TEF) from $10 to $20, effective October 1st.

The funds will be reinvested in the Caribbean destination’s tourism infrastructure to allow the continued development of the sector.

All airline tickets, one-way and return, which are purchased outside of Jamaica, will be subject to this increase.

Tickets purchased before October 1st will not have the increase in fee.

Jamaica has been one of the tourism success stories in recent years, recording a fiver per cent increase in visitor arrivals in 2010.

Growth is expected to surpass this figure in 2011 - despite ongoing austerity challenges in source markets in Europe and North America.

John Lynch, chairman of the Jamaica Tourist Board, in commenting on Jamaica’s performance said: “In the midst of the global economic challenges, Jamaica’s growth in 2010 is remarkable.

“We are fortunate to have an unrivalled tourism product offering diverse vacation experiences to the most discerning traveller and this is complimented by a high touch quality service which makes our visitors want to return.”

World Travel Awards

Jamaica’s resurgence as a tourism destination will be celebrated next month, with the hosting of the World Travel Awards Caribbean & The Americas Gala Ceremony.

Sandals Royal Caribbean in Montego Bay, Jamaica, will host the event on September 20th.