Jakes Hotel launches “bring a ball, get an upgrade” initiative

Jakes Hotel launches “bring a ball, get an upgrade” initiative

To celebrate the launch of the sports academy at the new Treasure Beach Sports Park chic boutique hotel, Jakes is inviting its guests to ‘Bring a Ball’ and receive a complimentary room upgrade – the more footballs visitors bring, the more nights they will be upgraded. This marks one of several sports–related events and initiatives in the Jakes Treasure Beach calendar for 2011 / 2012 that will also include the popular South Coast Hook n Line Fishing tournament next month, Jakes Off Road Triathlon in April and Jakes Beach 5 Aside football tournament in August. In line with Jakes’ intrinsic philosophy to offer a unique and unrivalled Jamaican holiday oasis whilst simultaneously supporting the local community, Jakes’ ‘Bring a Ball, Get an Upgrade’initiative and exciting sporting events encourages visitors to learn about and integrate with Treasure Beach locals offering guests a more rewarding and enriching holiday experience.

Opened last September, the Treasure Beach Sports Park operates under the philosophy that sports and recreation are great unifiers. Currently being built in four phases, with the second phase set to open on 12 November 2011, the community sports park will comprise 15 acres complete with cricket pavilion, two football pitches, netball, tennis and basketball courts, a children’s playground and community centre. This month marks the introduction of BREDS Under 13 Sports Academy with local schools: Sandy Bank Primary, Pedro Plains, Geneva Primary, Newcombe Valley and Big Woods, and will see coaches Mark Williams and Victor Ebanks meeting with Academy Members every Saturday morning for training sessions.

A project close to the heart of Jakes’ owner Jason Henzell, the Treasure Beach Sports Park is one of the latest initiatives by local non-profit organisation, BREDS. Founded by Jason in 1998, BREDS -short for “bredren” – the way many Treasure Beach residents greet each other – is concerned with the development and promotion of Education, Sports and Heritage in Treasure Beach and is wholly run by volunteers and funded by donations.

Speaking about the ‘Bring a Ball, Get an Upgrade’ initiative and the impending opening of the Treasure Beach Sports Park, owner of Jakes and founder of BREDS Jason Henzell says, “We thought up the ‘Bring a Ball, Get an Upgrade’ initiative as a fun way to encourage and thank our guests for taking the time to learn about the local Treasure Beach community. We are delighted with the progress of the Treasure Beach Sports Park and all the schools participating can’t wait to get stuck into the Under 13 Sports Programme.”

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