ITB China launches Buyers Circle for 2019 event

ITB China launches Buyers Circle for 2019 event

The organisers of ITB China have announced to launch the ITB China Buyers Circle in 2019: a nationwide buyers’ community for all professional Chinese travel buyers.

ITB China, first launched in 2017 and set to take place from May 15th-17th in Shanghai, has quickly established itself as the largest exclusive business-to-business travel trade show in China covering all travel segments by linking the dynamic Chinese travel market with the global travel industry.

The Buyers Circle is designed as a tailor-made networking, content-exchange and procurement platform exclusively accessible for professional Chinese travel product procurement managers.

It will empower its members to digitally connect and interact, access ITB China’s global supplier and knowledge database, identify industry trends and physically gather at numerous on-spot and topic-based offline events all over China.

ITB China and Kairos Future, a renowned international consulting and research agency with offices in Europe and China, will launch the ITB China Travel Trends Report to deliver exclusive insights into Chinese travel trends.

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The report will be conducted by Kairos Future and commissioned by ITB China.

“The launch of ITB China has built a bridge of communication between the Chinese market and the global tourism industry.

“Caissa Travel is honoured to be the founding partner of ITB China Buyers Circle and is delighted to provide worldwide quality partners with shared strengths - it is a win-win cooperation for both.

“A platform like ITB China will facilitate the opening tourist market in China to grow bigger and stronger.

“Caissa Travel will continue to support ITB China and expect more engagement of international players in the exploration of broader potentials for China and the world travel market” said Chen Xiaobing, founder of CAISSA China.

Besides the founding partners, the list of supporters continues with multiple travel agencies showing their support by becoming topic-based partners of the circle such as MICE partners, corporate travel partners, themed travel partners and many more.

ITB China Travel Trends Report

Based on its broad buyers’ database, the ITB China Buyers Circle will regularly identify the most current trends of the Chinese travel industry through market surveys among the buyers circle members and by conducting a series of interviews with key industry players.

This buyer generated content will help empower international destinations and travel suppliers desiring to connect with the Chinese travel market to better understand the needs and upcoming trends of the world’s largest source market.

Findings will be continuously published throughout the year and jointly gathered and published on a yearly basis at ITB China within a yearly ITB China Travel Trends Report publication.

All content will be free of charge and promoted globally through ITB China’s communication channels.