ITB Buyers’ Circle stimulates follow-up business

25th May 2012
ITB Buyers’ Circle stimulates follow-up business

Contracts with a value in individual cases of as much as €5 million marked the successful start of the ITB Buyers’ Circle.

Some 500 leading buyers representing small and medium-sized companies as well as some of the major groups in the worldwide travel industry made use of the services provided by the first ITB Buyers’ Circle at ITB Berlin 2012.

According to a recent survey 85 per cent of participants valued this opportunity to obtain free admission to this event and 82 per cent were satisfied with the arrangement granting them access to the Exhibition Grounds from 09:00.

Buyers also responded positively to the travel service provided by Deutsche Bahn with its Event-Ticket, and to the free W-LAN access at the ITB Buyers’ Circle Lounge.

ITB Berlin was used by 92 per cent of buyers to assist them in finalising contracts or to sign deals during the fair itself.

For 23 per cent the contracts had a value in the range from 200,000 to one million euros, while 19 per cent were able to prepare or sign contracts worth between one and five million euros.

David Ruetz, Head of ITB Berlin, is very satisfied with the launch of the first ITB Buyers Circle: “The new platform met with an excellent response among leading buyers.

“According to our survey, the strength of the network, the many useful services and the way in which it helps to disseminate the latest knowledge about the industry have convinced 90 per cent of participants to return next year.

“These are some of the very good reasons for us to continue with the ITB Buyers’ Circle in 2013,” he concluded.


Recommended for you

Related Event

ITB Berlin 2012 ITB Berlin 2012
Event starts: Wednesday, 7th March 2012

The whole world meets at ITB Berlin: People, working in the travel industry and people, who want to catch up on the most beautiful travel destinations. The combination of trade exhibition, public exhibition and the biggest professional convention worldwide attracts tens of thousands of visitors, exhibitors and media representatives every…

Follow Breaking Travel News

Travel Events Calendar

Media Partnerships

Global Restaurant Investment ForumThe Hospitality & Tourism SummitCATHIC
ITB AsiaChina Outbound Travel & Tourism MarketThe Travel Marketing Store
Serviced Apartment SummitWorld Travel MarketIMEX
AHICWTTCRoutes Online
UBM Aviation