ITB Berlin Convention: Younger generation on the platform

ITB Berlin Convention: Younger generation on the platform

Children’s power: this year’s ITB Berlin Convention welcomes a special speaker to the platform in the person of 14-year old Felix Finkbeiner. He was responsible for launching the children’s initiative Plant for the Planet and from 10.50 to 11.15 p.m. on 9 March 2012 he will be delivering the keynote speech in Hall 7.1a on the subject of “The Future of Mobility”. From 7 to 9 March 2012 the leading tourism convention will address the main issues confronting global tourism and will be presenting some solutions and examples of best practice to meet current and future challenges. Two prominent speakers, Felix Finkbeiner and Jochen Zeitz, have been invited to discuss the subject of sustainability at this year’s ITB Berlin Convention.

In a paper to be given on the ITB Mobility Day Felix Finkbeiner will examine how the teenage generation assesses the present mobility system and current efforts to achieve sustainability. The 14-year old has been attracting worldwide attention since 2007 with the initiative Plant for the Planet. At that time, as a nine-year old, he learned during the course of his homework about the Kenyan environmentalist and winner of the Nobel Peace Prize, Wangari Maathai, who has planted some 30 million trees over a 30-year period. The Plant for the Planet initiative, which is now active in 193 countries, was inspired by this idea. Children obtain information about sustainability from other children, and learn how every individual can contribute to climate protection by planting trees.

The sort of future sustainability scenarios that are conceivable will be explained by Jochen Zeitz, Executive Chairman PUMA and Chief Sustainability Officer PPR, who was responsible for setting up the Zeitz Foundation. One of the best-known entrepreneurs in Germany, Jochen Zeitz is devoting his efforts to the sustainable management of the eco-system. In his paper, to be delivered on the ITB CSR Day, he investigates the question of how to balance social, ecological and economic sustainability for the benefit of all stakeholders. In his perspective, to be presented from 5 to 5.30 p.m. on 8 March 2012 in Hall 7.1.a, he will offer some visionary insights and useful suggestions for business strategies and sustainability concepts. The “4Cs” – conservation, community, culture, commerce – is a new kind of concept being presented by the Zeitz Foundation as a basic approach that can also be applied by the tourism industry as a means of achieving sustainable growth.