ITB Berlin 2017: Botswana prepares for spotlight as partner country

ITB Berlin 2017: Botswana prepares for spotlight as partner country

The international tourism industry currently faces many challenges.

Amid the latest geopolitical situation holidaymakers have become unsure about how safe it is to travel.

From March 8th-12th, 2017, ITB Berlin will debate highly controversial issues and on the eve of the 51st edition continues to maintain its strong market position.

At world’s largest travel show, there is no sign that people’s lust for travel has waned.

Once again, the 26 halls on the Berlin Exhibition Grounds are fully booked.

Over the course of five days more than 10,000 companies from 184 countries will be represented on 1,092 stands covering 160,000 square metres and will be showcasing the global tourism industry’s latest products and trends.


Christian Göke, chief executive, Messe Berlin, said: “As the world’s most important gathering place for the tourism industry ITB Berlin above all brings people together.

“A million face-to-face meetings at ITB Berlin will do one thing in particular, and that is build trust, trust on which we increasingly depend in our business dealings, in a digitalised and globalised world that has become more and more difficult to understand.”

Over 80 per cent of our exhibitors are from abroad.

The organisers again expect more than 100,000 international trade visitors as well as many thousand members of the public on the weekend, who will be able to book their holidays directly at the show.

The spotlight will be on the partner country Botswana, which has been a regular exhibitor at ITB Berlin since 1983, and this year will be represented with 39 companies.

Botswana will have information on its wide range of products and services in Hall 20, and place a focus on ecologically sustainable tourism.

Visitors can also admire traditional dances as well as handicrafts from Botswana in Hall 4.1.

On the eve of the show the partner country will host a spectacular reception at the opening event of ITB Berlin in the CityCube Berlin.