ITB Berlin 2016: High demand from visitors as show opens in Germany

9th Mar 2016
ITB Berlin 2016: High demand from visitors as show opens in Germany

ITB Berlin is celebrating its fiftieth anniversary and is as successful as ever.

Many of the halls are already booked up.

Until March 13th at the world’s largest travel trade show the fair’s organisers expect around 10,000 exhibitors and organisations from more than 180 countries to be in the 26 halls on the Berlin Exhibition Grounds.

“Bookings are stable compared to 2015, underlining ITB Berlin’s role as the World’s Leading Travel Trade Show – despite the difficult economic situation on the world market, the refugee crisis and terror attacks.

“This year’s ITB Berlin will unite supply and demand from around the world again and send out an important message for the future.

“The high level of demand from emerging destinations such as Asia and the Arab countries and the growth of popular markets such as Travel Technology are proof of how dynamic the global travel industry is.

“At the same time, up-to-the-minute and forward-looking themes at the ITB Berlin Convention, where leading experts will be taking part in the debate, emphasise ITB Berlin’s reputation as the travel industry’s driving force,” said David Ruetz, head of ITB Berlin.

The focus is on the Maldives.

This year’s partner country is organising the opening event on the eve of ITB Berlin.

What is more, the island nation in the Indian Ocean, which first exhibited at ITB Berlin in 1984, occupies a larger display area.

Trade visitors and the general public visiting the stand in Hall 5.2, which now covers 200 square metres, can find out about the many products and services of this travel destination which attracts visitors 365 days a year.


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