Once again, visitors to this year’s ITB Berlin will be able to obtain useful information about the Danube.

The market for tourism on the river that has more countries bordering it than any other has grown enormously.

Every year the regions on the Danube attract millions of tourists, from its source in Germany all the way to the Black Sea.

Visitors will be able to find out more about the tourism products in the regions on the Danube from papers, workshops and guided tours.

On Wednesday, March 4th, the ITB Berlin Convention events will kick off with the Danube Forum on the topic of ’Cross-border tourism – best practices’.

Gordana Plamenac, chair of the board of the Danube Competence Centre and managing director of Serbia’s National Tourist Board, will be speaking about the importance of establishing a common marketing position as well as a brand for the Danube.

In order to further develop tourism on the Danube cross-border cooperation is required as regards marketing and product development.

On Friday, March 6th, the River Cruise workshop of the Danube Competence Centre will be taking place for the first time at ITB Berlin and will outline new market opportunities for river cruise operators.

The workshop will also show ways in which this sector and the DCC can cooperate in order to bring even more innovative products onto the market.

The findings of a study on river cruise tourism on the Danube in Bulgaria are also due to be presented at this event.

Throughout the event, in cooperation with the Danube Competence Centre, ITB Berlin will be organising guided tours of the exhibition grounds for journalists, tour operators and politicians who wish to establish contact with exhibitors from the countries on the Danube.

The stands of Germany, Austria, Bratislava (Slovakia), Croatia, Serbia, Romania and Bulgaria will be showcasing the tourism products these countries and cities on the Danube have to offer.

The themed tours are free and will have information on ’enjoyment and culture’, ’nature and cycling’ and the ’new and creative Danube’.