Egypt to highlight recovery as partner country at ITB Berlin

27th Feb 2012
Egypt to highlight recovery as partner country at ITB Berlin

In March 2012 Egypt, the partner country of ITB Berlin, will have a wide-ranging programme of events to offer the international trade visitors and the general public attending the world’s largest travel trade show.

During the show - which takes place from March 7th-11th 2012 - visitors to Hall 23a will be able to find out more about Egypt’s culture and history as well as tourism to this country.

Among those performing at the opening ceremony on Tuesday, March 6th 2012 in the International Congress Center ICC Berlin will be members of the Cairo Opera House.

At the ITB Berlin Convention, the international travel industry’s leading think tank, discussion will focus on the Arab Spring and its impact on tourism.

Hisham Zaazou, senior assistant minister of tourism: “As the partner country of ITB Berlin 2012 Egypt is highly enthusiastic and committed.

“This is a milestone for our tourism industry and signals continuity for our strongest branch of industry in these times of political change.”

The question as to what the future holds for the tourism industry in the Arab countries will be debated at the ITB Berlin Convention.

On March 7th 2012 from 16:15 to 17:30 the topic for discussion will be “The Arab rebellion: an Arab Spring or tourism ice age?”.

Experts on the Arab region including Volker Perthes, Humboldt-Universität Berlin and Freie Universität Berlin, director of Stiftung Wissenschaft und Politik and Dietmar Gunz, chief executive, FTI Group, will put forward scenarios and provide orientation.

Egypt has been at ITB Berlin ever since the show’s launch in 1966.

In 2012 it will occupy close to 2,000 square metres of floor space in Hall 23, making it one of the largest exhibitors at the show.

Visitors to the hall can experience the diversity of Egypt’s holiday regions, including the Nile Delta, Red Sea, desert landscapes, oases and the Mediterranean coast.

At a bazaar they can also purchase the country’s handicrafts, sample regional specialities, or enjoy a musical foretaste of Egypt with atmospheric live music and folk presentations.

Badawy, one of the country’s best known chefs, will be cooking dishes at the Brandenburg Restaurant in Hall 24.


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