Iberotel Miramar Al Aqah Beach Resort, an upmarket Moroccan-style property in the heart of Fujairah, announces its participation in the world’s largest travel fair, ITB Berlin, which will run from March 7 to 11 in Berlin, Germany.

The delegation will meet with existing partners to deepen their business relations and promote the brand to key potential markets. At the same time, they will learn about new and emerging travel trends, market developments and seek support for all their marketing questions.

Ashraf Helmy, General Manager & Area Business Development Manager, who heads the delegation said: “We hope to gather more business and more deals for the hotel. The travel fair will also show us a clearer picture of how the coming year would look for the travel industry and what we should be expecting as a business. The ITB is one of the most important travel exhibitions where we are able to meet almost all our suppliers to sign our contracts, decide and agree on all our sales strategies. It’s one exhibition that we cannot afford to miss!”

With more than 170,000 visitors, among these 108,000 trade visitors, and over 10,000 exhibitors from 180 countries ITB Berlin is the leading B2B-Platform of all tourism industry offers. In addition, the world’s largest tourism convention Market Trends & Innovations provides unique opportunities to benefit from the leading think tank of the global tourism industry. All levels of the value added chain are present at ITB such as tour operators, booking engines, destinations, airlines, and hotels as well as car rental companies.

Iberotel Miramar Al Aqah will be exhibiting within the UAE stand along with other hotel properties in Fujairah. The group will promote the hotel being a first class resort offering excellent service and great value for money including its great location, stunning views and surrounding. Iberotel Miramar Al Aqah is famous for its Moroccan-style building that compliments the natural surrounding.