ITB Asia signs three year deal with Singapore Tourism Board

ITB Asia signs three year deal with Singapore Tourism Board Christian Goke, chief executive, Messe Berlin, and Melissa Ow, deputy chief executive of the Singapore Tourism Board at the signing ceremony

Singapore will continue to be home to the next three editions of the region’s leading travel trade show – ITB Asia.

Messe Berlin (Singapore), the organisers of the event, have announced the extension of its milestone partnership with the Singapore Tourism Board from 2017 – 2019, as it looks to continue supporting ITB Asia’s impact in the region, bringing a full range of innovative travel products, services and high powered content that cater to new and growing segments in corporate, leisure and MICE travel.

This also marks Singapore as the official partner country for 2017, acting as a platform designed to showcase the best of the country to thousands of travel industry leaders from Asia and around the world.
Singapore commands an enormous presence in the world today and is lauded as one of the most influential and fastest growing travel market.

ITB Asia’s well-known existence here over the past eight years will continue to see the creation of seamless business connections for the industry.

The next three editions of ITB Asia will take place from October 25th-27th, 2017, October 17th-19th, 2018, and October 16th-18th, 2019. 

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“Next year, ITB Asia will be momentous as we celebrate the show’s tenth anniversary.

“Visitors, delegates and partners can expect a dedicated ‘Corporate Travel Day’ and ‘Hotel Day’, lined up with an exciting full day of conference programmes catered to these fast-growing sectors.

“Our partnership with STB comes at an opportune time and we are extremely pleased to be working in collaboration with them to boost our efforts in continually making ITB Asia the region’s go-to think tank and networking platform for all players in the travel value chain,” said Martin Buck, senior vice president, Messe Berlin GmbH.

The ninth edition of ITB Asia came to a close today at the Sands Expo and Convention Centre, Marina Bay Sands in Singapore, with 846 exhibitors from 110 countries, and 895 buyers. The show also attracted more than 10,876 attendees.