Messe Berlin, organiser of ITB Asia, has announced the largest conference program line-up ever for this year’s show with the addition of two new conference partners – TTG Asia and the Singapore Tourism Board.

Currently in its fourth year, ITB Asia is known for having successfully established a credible and international knowledge-sharing platform alongside the trade show, through the series of conferences, seminars, and workshops it organizes.

Held from October 19th-21st in Suntec Singapore, ITB Asia delegates can look forward to attending two new events - the inaugural TTG Travel Agent Conference and the Asia for Asia Conference, as well as the second instalment of the successful ITB Asia Association Day.

“With close to 800 exhibiting companies from 60 countries from all aspects of the Asian travel industry participating in the show, ITB Asia sits on the pulse of the regional travel, tourism, and hospitality industries,” said Nino Gruettke, executive director of ITB Asia.

“We constantly seek feedback from participants to ensure the conference program is relevant and able to address the latest developments, challenges, and trends in the industry.

“This way, we hope to spark more sharing and collaborative efforts to capitalize on growth opportunities within the region,” he added.

The TTG Travel Agent Conference held on October 21st is an opportunity not to be missed for travel agents looking to learn from the best in the industry.

It is the region’s first travel agent conference organized by TTG Asia Media and promises to deliver practical know-how and tangible learning points that travel agents can apply to their businesses to elevate success.

Covering a range of topics, the conference includes case studies of super agents and tips for success in customised travel and online businesses.

Entry is free for ITB Asia delegates and TTG Asia subscribers.

The fifth Asia for Asia Conference, organised by the Singapore Tourism Board in conjunction with The Asian Association of Convention and Visitor Bureaus (AACVB), will be held in Singapore for the very first time this year at ITB Asia.

Themed “Asia Rising: The Future of Meetings,” this year’s Asia for Asia Conference will explore the macro trends of the Asian travel industry, offering valuable insights and learnings from the experts, innovators, leaders, and trendsetters of the meetings industry. The Asia for Asia Conference will be held on October 20 and attendance is by invitation only for selected ITB Asia delegates.

ITB Asia is a unique international platform that unites the travel and tourism industry to exchange valuable insights and business leads, attracting 6,605 attendees and 720 exhibitors from over 60 countries in 2010.

ITB Asia is also a partner event of TravelRave, a mega travel and tourism festival week, organised by the Singapore Tourism Board to be held in Singapore in October 2011.

City.Mobi

Also in the Asia today, City.Mobi is celebrating the success of its new guide to Singapore.

City.Mobi offers the most comprehensive mobile travel guides available, with over 800 cities in 200 countries listed. Each is developed by the City.Mobi team to combine into a single global travel directory.

However, each city retains its own mobile identity via a dedicated domain. Already on offer are Brussels.Mobi, Paris.Mobi, Sanfrancisco.Mobi and Sydney.Mobi.

Singapore.Mobi is the latest in this illustrious line up, offering click to call functionality – which means no scribbling down telephone numbers.

Most entries are also linked to websites where users can quickly access more detailed information if needed.

Other key features include information on accommodation, restaurants, attractions, entertainment, nightlife, shopping, and transport.

City.Mobi guides include user reviews and traveller utilities such as a translation guide, currency converter, news and local weather guide.