ITB Asia 2010 attracts 30% new exhibitors

10th Aug 2010
ITB Asia 2010 attracts 30% new exhibitors

ITB Asia has returned quickly to strong growth with floor space sales up markedly compared to same time last year. Over 30% of exhibitors are new participants at the show which is in its third year.

Guangdong Tourism Authority, Bhutan Department of Tourism, the Moscow Exhibition and Convention Agency and Israel will exhibit their destinations for the first time at ITB Asia, which takes place 20-22 October at the Suntec Singapore International Convention & Exhibition Centre.

From the private sector, the Chilean carrier LAN Airlines and the Small Luxury Hotels of the World have joined for the first time, along with travel companies from Kenya, Uzbekistan and Armenia.

The Tourism Authority of Thailand has more than doubled its floor space and the Czech Tourist Authority, Sentosa Leisure Group, Frasers Hospitality, Fairmont Raffles Swissotel, Furama Hotels International Management, the Nepal Tourism Board, and the German Tourism Board (DZT) have all booked larger floor space this year.

“ITB Asia is unique compared to other travel shows because we present such a diversity of global travel products to Asian buyers,” says Nino Gruettke, Executive Director of ITB Asia. “There’s no other show in Asia where travel buyers convene so easily to find out about the new products and travel experiences available in wonderfully diverse destinations such as Chile, Armenia, Kenya and Uzbekistan. These are just the tip of the iceberg.”


Buyers at ITB Asia 2010 will be able to meet exhibitors who attended in 2008 but missed last year’s show: Bali Village, Eastin Hotel Petaling Jaya, Outrigger Hotels and Resorts - Asia, Sol Melia Hotels and Resorts, First House Samui Hotel and Resort, the Turkish Embassy Tourism and Information Office, Vietnam Pathfinder Travel, Grande Centre Point Hotel and Residence (Thailand), Putrajaya Marriott Hotel & Spa (Malaysia) and Samode Hotels (India) are all returning this year.

Gruettke added: “ITB Asia is on track to attract about 650 exhibiting organisations this year. We expect around 21,000 buyer-seller meetings.”

ITB Asia and the Web In Travel technology, marketing and distribution conference that takes place simultaneously in partnership with ITB Asia, has attracted over 90 speakers who will deliver over 2,280 minutes of analysis and insights on new travel industry trends.

Speakers at Web In Travel include investor Morten Lund who has co-founded and invested in more than 50 high-tech start-ups including Skype and online stockbroker Zecco; Adrian Hamilton-Manns, CEO of Mandala Airlines in Indonesia; Cui Guang Fu, CEO, Elong, China; Gerry Samuels, CEO, Mobile Travel Technologies, UK; Hrush Bhatt, founder and director of Cleartrip/Small World in India; Marc Charron, managing director of TripAdvisor APAC;, Singapore; and William Bao Bean, partner, Softbank China & India Holdings., China.

Special price tickets are available for delegates attending both ITB Asia and Web in Travel. For information and to book visit

Exhibitors who wish to find out more about ITB Asia, can email: [email protected] Or visit

Messe Berlin (Singapore) positions ITB Asia as “The Trade Show for the Asian Travel Market.” The company is a subsidiary of Messe Berlin, which has organized ITB Berlin for 44 years.



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