Members of the Emilia Romagna Region Tourist Board were in London this week to host a successful networking workshop.
The event saw tour operators and travel agencies, as well as members of the UK consumer press, join representatives from the region in order to forge existing relations and develop new business opportunities.
Michelin star chef Theo Randall, Emilia Romagna tourism ambassador in the UK, was also on hand to present a live cooking demonstration of local flavour.
His well received pasta dish made use of the region’s Parma ham and Parmigiano Reggiano cheese, while the region’s wines also delighted guests.
Cox & Kings, British Airways Holidays, Martin Randall Travel, Black Tomato and Expert to Italy were among some of the UK operators in attendance.
For Emilia Romagna, representatives from Bologna Welcome By Bologna Congressi, Costa Food Hotels, Trekkingitaly and Modenatur Incoming Tour Operator & Dmc attended.
Lucy Wright, Lizzie Howard and Anna Cahil, of Martin Randall Travel, with Randall at InterContinental London
Emilia Romagna is the culinary and cultural heartbeat of Italy, and is a thriving travel destination.
An amazing selection of food and wine hails from the region, such as Parmigiano Reggiano, Prosciutto Parma, Traditional Balsamic vinegar of Modena, Lambrusco and Sangiovese di Romagna.
There are three UNESCO World Heritage Sites in Emilia-Romagna – the early Christian monuments in Ravenna; Modena’s cathedral, Piazza Grande, and Torre Civica; and the city of Ferrara and its Po Delta.
Emilia-Romagna is also home to car makers Ferrari, Lamborghini, Pagani, and Maserati (as well as motorcycle maker Ducati), all of which have factories with visitor hours and museums full of their finest automobiles.
For more on the region head over to the official website.