Travelocity Global has announced Isabelle Ratinaud as its new managing director of Holiday Autos, responsible for the global b2c organisation.
Isabelle joins Holiday Autos from Monster UK and Ireland where she was previously marketing director and played an instrumental role in strengthening Monster’s position as the undisputed market leader in their sector.
Beforehand, she was Opodo’s European marketing director responsible for repositioning Opodo’s brand in the online travel market.
Isabelle has also held senior marketing positions at Red Letter Days, Gillette and Aegis media agency Carat.
At Holiday Autos, the world’s largest leisure car hire broker, Isabelle will be responsible for managing the direct channel, new market and web development plus driving all aspects of marketing including digital, brand, PR, CRM and trade marketing.
Alistair Rodger chief executive of Holiday Autos, commented: “Isabelle’s wealth of experience gained in the online travel sector, coupled with her understanding of growing an online brand makes her the ideal person to lead our global b2c organisation to its next stage of growth.
“She also brings strong international experience having previously been located in the US, Germany and France. I’m delighted that she’s joining us at such a pivotal and exciting time for the brand.”
Isabelle starts her new role at Holiday Autos on September 1st and succeeds Stuart Nassos who left the business in July 2011.