InterContinental Hotels Group sets sights on growth in Russia

13th Sep 2011
InterContinental Hotels Group sets sights on growth in Russia

InterContinental Hotels Group has outlined plans for 100 new hotels in Russia and the Commonwealth of Independent States.

The hotel chain sees a “huge growth opportunity” in the region, with the properties to be in place by 2020.

Angela Brav, chief executive officer for IHG in Europe, recently accompanied the British Prime Minister on a trade mission to Russia to boost ties between the two countries.

The hotels will create more than 8,000 new jobs for local people in addition to the 2,500 already working at hotels from the IHG family of brands across Russia and the CIS.

The company said it would continue to grow in Moscow and St. Petersburg and work with local investors to introduce managed and franchised hotels across the country, where there is a need for internationally branded hotels.

Angela Brav, chief executive officer for IHG in Europe, said: “We see a huge opportunity to grow our hotel brands, such as Crowne Plaza and Holiday Inn, in Russia. We want to help bring people from around Russia and the rest of the world to experience the country’s rich cultural heritage and natural wonders, from Red Square and the Kremlin in Moscow to the stunning Lake Baikal in Siberia.”

Crowne Plaza and Holiday Inn are already well established in Moscow and St. Petersburg but there is still huge room for growth according to IHG.

Brav continued: “In Moscow alone, there are just over 9,000 international standard rooms, which is equivalent to around ten per cent of the hotel rooms in London so there is still a terrific opportunity for international hotel operators with a presence here.

“We are working with Crocus Group to build Europe’s biggest Holiday Inn here in Moscow, with 1,000 rooms, due to open in 2014.”

IHG also plans to introduce its newest brand Hotel Indigo into Russia in Moscow and St. Petersburg where the company sees significant potential for growth.

Hotel Indigo caters for guests who want a boutique hotel experience without sacrificing the reassurance and benefits of booking with a big hotel company.


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