Innside by Meliá, the upscale urban lifestyle brand of Meliá Hotels International, has welcomed the opening of Innside by Meliaì Zhengzhou, a brand new hotel located in the Zhengdong New District of Zhengzhou, China.

The property marks the official launch of the Innside by Meliá brand in China, a milestone for the group, which recently celebrated 60 years in the hotel industry.

The new four-star hotel is the fourth Meliá Hotels International property to open in China, following the success of Gran Meliá Xian, Meliá Jinan and Meliá Shanghai Hongqiao.

The newly built property, located a three-minute walk from the Zhengzhou East Railway Station, blends seamlessly into the urban landscape. Keeping in step with the modern aesthetic of the upscale Innside by Meliaì brand, all 335 rooms are bathed in light by floor-to-ceiling windows and designed in a monochromatic palette.

“Opening Innside by Meliaì Zhengzhou puts us in the very heart of a dynamic city and extends the momentum of Meliá Hotels International in China,” said Bernardo Cabot Estarellas, senior vice president of Meliá Hotels International, Asia Pacific.

“We’re very proud because Innside by Meliaì Zhengzhou is the fruition of a longstanding partnership with Greenland, who have been instrumental our success and growth in China.”

Designed to meet the demands of modern day business travellers, Cabot added: “Our vision is an exciting one: to create a more authentic experience for today’s bleisure travellers, or work trippers.

“For them, they’ve broken away from the strictly utilitarian business travel of old, transitioning between business and leisure seamlessly; we’re confident the Innside by Meliá brand in China will enrich the experience for next-gen business travellers.”

An open-plan lobby design is complemented by Syndeo, the hotel’s all-day dining restaurant.

Meliá Hotels International will maintain its robust momentum in Asia Pacific, launching six hotels per year in the region.

There are 18 hotels currently in operation and the group is expected to have over 40 hotels by 2022.