India set to become world’s second largest tourism employer

India set to become world’s second largest tourism employer

India’s booming travel and tourism industry is expected to become the second largest employer in the world by 2019, according to a new study.

The country’s industry is estimated to employ over 40 million people by 2019 if it grows at 8.8 percent per annum, according to study conducted by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) and YES Bank.

The study has projected that India would generate capital investment worth $94.5 billion by 2019 in the tourism and travel sector.

The study argues that travel and tourism will not only transform the urban India but also the rural areas and eventually promote agri tourism by including thousands of farmers.

According to the study, tourism would be the largest service industry in the country. Its importance would lie in being an instrument for economic development and employment generation particularly in the remote and backward areas.

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Growing tourism activities will help India build environmental and cultural awareness, as well as provide positive experience for both visitors and hosts. It will also provide financial benefits and empowerment for local people and raise sensitivity to host countries political, environmental and social climate.

Growth in tourism and travel industry will stimulate investment and create opportunities in ancillary and support line of business. It will showcase the environmental, cultural and heritage aspects of the region as also further showcase local cuisine and culinary practices, handicrafts and vernacular skills.