IMEX attendees learn how to act like Google, Disney

IMEX attendees learn how to act like Google, Disney

As attendees flooded the floor for the first day of IMEX in Frankfurt some went straight to the CIC Inspiration Centre to learn how they can adopt and foster more innovation in their own thinking and in their business strategies.

This packed session, led by Kevin White Chief Strategist and CEO of event management company XPL, explored the special ingredients that separate industry trend setters from followers.

These included consistently allowing opportunities for unstructured thinking and downtime, losing the fear of failure and gaining the freedom to share any and all ideas, and allowing time for ideas to develop and come to fruition. White also discussed the importance of reaching out across industry lines for fresh perspectives and to leverage existing approaches and technologies in new ways.

Most importantly, however, he urged participants to understand that “Innovation is a process more than anything and it`s about the dedication to doing it.”

Other IMEX in Frankfurt education sessions on Tuesday also took on the important topic of innovation in driving business performance including: “Avoiding Me Too and Getting to The Ah Ha`s of Social Media,” led by Experient; “How Wearable Technologies and Interactive Facial Expressions Can Transform Events,” hosted by sli.do & Sightcorp and “Stimulate Your Creativity, Imagination and Resourcefulness – One Playful Action at a Time,” delivered by Results Technology, Inc.

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