IHIF 2017: Wyndham to expand Super 8 brand in Europe

IHIF 2017: Wyndham to expand Super 8 brand in Europe

Wyndham Hotel Group has announced the expansion of its development agreement for Super 8 with established partner GS Star.

In addition to expanding the brand in Germany, the agreement now includes development of Super 8 hotels in Austria, Switzerland and the Netherlands.

The announcement was made earlier at the International Hotel Investment Forum, currently taking place at the InterContinental Berlin, Gemany.

The two companies first introduced the Super 8 brand to Europe in 2016 with the opening of two hotels in Munich, and have developed ambitious growth plans for the brand over the coming years.

The first Super 8 opened in America in 1974, with a promise of a clean room, friendly service and a rate of just $8.88 a night.

Four decades later the red and yellow sign serves as a calling card for one of the most trusted brands in travel.

Super 8 hotels operated by GS Star have achieved a consistently high occupancy within a short period, emphasising the demand for quality economy accommodation to meet the needs of the growing middle class while travelling.

Following successful openings of two Super 8 hotels in Munich, a new Super 8 will open its doors in Freiburg in the coming weeks; followed by three new Super 8 hotels in Mainz, Oberhausen and Hamburg by the end of 2018, adding more than 850 additional rooms to the brand portfolio in Europe.

Additional hotels are expected to open across Germany in the next few years, starting with a 181-room Super 8 in Dresden in early 2019.

Dan Ruff, Wyndham Hotel Group president, EMEA, explained: “We’re continuing to meet the growing demand for affordable accommodation in destinations throughout Europe by bringing Super 8 to more countries.

“We have aggressive growth plans for the brand in this region, so we’re delighted to have found an established and reliable partner in GS Star who will help us deliver on these ambitions.

“We look forward to welcoming even more travellers through the doors of Super 8 in the months and years ahead.”