InterContinental Hotels Group has revealed three new additions to the Holiday Inn brand family in the UK: Holiday Inn Express® Edinburgh Airport, Holiday Inn Darlington - North A1M, Jct.59 and Holiday Inn Express London - Ealing, reflecting the company’s strong position in the midscale market in Europe.
Launched in 1991, the Holiday Inn Express brand is one of the largest and fastest growing brands in the hotel industry, opening hotels at a rate of two per week on average. With over 2,200~ hotels in 31 countries~ around the world; the brand is one of IHG’s biggest growth engines.
A franchise agreement with one of IHG’s longest standing partners, Chardon Trading, will see Holiday Inn Express Edinburgh Airport open in the spring of 2014. During the same period, Holiday Inn Darlington – North A1M, Jct. 59 will open under a franchise agreement with Dominvs Living Ltd.
Holiday Inn Express London - Ealing is due to open in spring 2015 under a franchise agreement with Chart Forte Court (West Ealing) Limited.
The 80 room Holiday Inn Darlington – North A1M, Jct. 59 features the Holiday Inn brand open lobby concept, numerous meeting rooms, a gym, bar and restaurant. The 95 room Holiday Inn Express Edinburgh Airport and the 75 room Holiday Inn Express London - Ealing both have a ‘Great Room’ combining the hotel reception and bar, breakfast room and comfortable seating for guests.
All three hotels are conveniently located with excellent transport links. Situated in a prime location on Ealing Broadway close to tube and overground train services, Holiday Inn Express London - Ealing is the first Holiday Inn Express in the area. Holiday Inn Express Edinburgh Airport is perfectly located to take advantage of the 23% increase in terminal passengers over the past 10 years*. Meanwhile Holiday Inn Darlington – North A1M, Jct.59 is very close to the A1 Motorway and located in the Tees Valley economic area; home to companies such as EE and Cummins.
IHG’s Chief Development Officer Robert Shepherd said: “These investments in the Holiday Inn brand family reflect its success not only in Europe, but also globally as the brands continue to appeal to both investors and consumers in an increasingly competitive hotel market.”
Nicola Taylor, Managing Director of Chardon Trading said: “The Holiday Inn Express brand offers convenience, comfort and great value which is particularly appealing to guests looking for an airport hotel. We’re thrilled to be adding Holiday Inn Express Edinburgh Airport to our portfolio of Holiday Inn Express hotels that include: Holiday Inn Express Glasgow Theatreland, Holiday Inn Glasgow Theatreland, Holiday Inn Express Perth, Holiday Inn Express Dunfermline and Holiday Inn Express Edinburgh Royal Mile.”
Preet Ahluwalia, Director of Dominvs Hospitality said: “We’re very pleased to be partnering with IHG on the rebranding of our Darlington Hotel which marks the first of many hotels in the expansion of the Dominvs Hospitality collection.”
Sunil Joginpally, Group General Manager for Chart Forte Court said: “We’re really excited to be bringing the first Holiday Inn Express hotel to Ealing. We’re confident that the hotel will attract a mix of business, leisure and short stay guests due to its fantastic location.”
Holiday Inn and Holiday Inn Express are part of IHG, which is currently celebrating its 10 year anniversary as a global standalone hotel company. IHG’s broad family of nine brands in nearly 100 countries and territories meets the needs of guests, whatever the occasion – whether an overnight getaway, a business trip, a family celebration or a once-in-a-lifetime experience. The Holiday Inn brand family also participates in IHG’s guest loyalty programme, IHG® Rewards Club which is the industry’s first and largest guest loyalty programme with 74 million members.
There are 257- Holiday Inn and Holiday Inn Express hotels in the UK with 12 hotels - in the pipeline set to open over the next three to five years.