InterContinental Hotels Group has launched IHG Rewards Club, its enhanced, industry-leading loyalty programme, formerly called Priority Club Rewards.
IHG Rewards Club will provide members with all of the existing benefits, in addition to some exciting new ones including free internet for all members across the network of over 4,600 hotels – an industry first.
This applies whether members are staying the night or coming in for a coffee or impromptu meeting, starting today for Elite members and available to all members from 2014.
Richard Solomons, chief executive, IHG, commented: “IHG Rewards Club is much more than just a new name for our loyalty programme.
“It builds on our existing programme, giving members a great new range of industry-leading benefits. This is why IHG Rewards Club has been chosen by more travellers than any other hotel loyalty programme worldwide.
“IHG’s broad family of nine brands in nearly 100 countries and territories meets the needs of our guests, whatever the occasion – whether that be an overnight getaway, a business trip, a family celebration or a once-in-a-lifetime experience.
“IHG is the only hotel company that offers members additional recognition for exploring the breadth of its portfolio, which includes InterContinental, Holiday Inn and Hotel Indigo.
“For example, we are offering guests accelerated progression to Gold Elite status when they stay ten nights across three different IHG hotel brands.”
IHG Rewards Club is the world’s first and largest hotel loyalty programme.
Visitors and guests can sign up free of charge and find out more about the changes and benefits online or at any IHG hotel.