InterContinental Hotels Group (IHG) – one of the world’s largest hotel companies - has announced the launch of its Russian and Turkish language websites. Building on a history of online innovations - the launch of the two new sites means IHG now supports online booking websites in 13 different languages. The launch of Russian and Turkish language booking sites are part of IHG’s strategy to meet the needs of a growing number of global consumers who are adopting online and mobile channels to research and book travel.
According to Michael Menis, VP, Web & Interactive Marketing for IHG, “The rise in Internet bookings in these countries is due to many factors, including the impact of social media, an increase in the number of young people who are more willing to shop online and the wider availability of the internet and level of web service in these areas. The launch of these languages builds on IHG’s feeder market strategy and will further contribute to hotel growth in Russia and Turkey. “
“We are an insight driven business and it’s important our brands are where our guests need them to be and can access them easily,” said Menis. “For Russia and Turkey, this means responding to the fact that web and mobile are becoming increasingly popular as booking channels in these markets. These two new website launches are part of a long term strategy to ensure our guests are able to book our brands at their convenience – benefiting from our Best Price Guarantee as part of the Book With Us Advantage.”
This launch builds on a rich legacy of innovation when it comes to online booking capabilities. IHG was the first hotel to make online booking possible in 1995 and the first to launch the “Lowest Internet Rate Guarantee” in 2002. At the end of 2011 IHG launched Best Price Guarantee – the most powerful website guarantee in the industry. IHG plans to continue to expand its global reach and impact with additional language websites in the future.