InterContinental Hotels Group (IHG) [LON: IHG, NYSE: IHG (ADRs)] is encouraging its 47 million members of its guest loyalty program, Priority Club Rewards, to donate their points to the American Red Cross for Haitian Earthquake Relief.

Priority Club Rewards members can donate their program points in 10,000-point denominations. Points will be converted into cash by IHG. The funds will be given to the American Red Cross Disaster Relief Fund to meet the urgent and critical needs of Haitian earthquake victims by providing emergency shelter, food and water. Members can donate points online at www.priorityclub.com or by calling 1-800-272-9273.

The company is also encouraging its employees, owners and hotels to make contributions to be given to CARE.

“Although we don’t have any hotels located in Haiti, we do have many employees working in our hotels across the Americas region who have family and friends in Haiti who have been impacted by this devastating earthquake,” said Jim Abrahamson, president, the Americas, IHG. “During difficult times, the IHG family of employees, owners, hotels and our Priority Club Rewards members have demonstrated time and again tremendous compassion to helping those in need and I am confident that they will again.”