IFITT is hosting a workshop at the World Travel Market 2011 to discuss Technology and Social Media enabled Real-time Service Management in Hospitality and Tourism. There are major developments on this area which boosted by Context Based Services are expected to have major impacts in customer service and also in tourism marketing.

Marketing and operations leaders need to understand what strategic tools and techniques are available for them to embrace their customers. This event will gather experts to explore how the design, delivery and recovery of services in tourism and hospitality is becoming more and more real-time.
- Understand the importance of real-time communication and information for service design, delivery and management
- Learn how to embrace real-time for preventing and recovering from service failures
- How does real-time allow your organisation to give agile and flexible responses to dynamically changing customer needs