International Convention Centre Sydney has launched a virtual tour of the much anticipated world class venue, on track to open in December 2016, to a global audience in Melbourne at the Asia-Pacific Incentives and Meetings Expo.

Kicking off AIME’s media program this morning, at Australia’s largest business events trade show, ICC Sydney has for the first time provided the industry with an animated movie that explores the sparkling new Sydney city waterfront venue and its magnificent views.

ICC Sydney chief executive Geoff Donaghy said the market presentation blended the latest in 3D modelling with live footage to give the 3,500 hosted buyers, media and visitors to AIME an opportunity to experience the flexibility, connectivity and prime location of Australia’s first fully integrated international convention, exhibition and entertainment precinct.

“Being able to experience a virtual walk through of ICC Sydney is an extremely exciting moment.

“The animation allows you to appreciate the scale and superior quality of the rooms, the connectivity provided across the venue, which is essentially three inner-city blocks, and the integration with Darling Harbour’s dynamic business and entertainment precinct.

“By overlaying the city with animation, the virtual experience is able to highlight the iconic Sydney views afforded by the smart, contemporary design.

“We have been working off plans and renders until now so it is terrific to see ICC Sydney come to life in this way, less than two years out from opening,” Donaghy said.

The virtual tour of ICC Sydney is one of a series of marketing tools to be released this month to equip the expanding team to share the ICC Sydney experience with clients well before the venue opens in December 2016.

Business Events Sydney chief executive Lyn Lewis-Smith, said the virtual footage of the venue was a welcome addition to Sydney’s toolkit and was confident that the ability to show clients through the new facilities, even virtually, would help with its efforts to secure even more international events for ICC Sydney.

“The world has been waiting for a sneak peak of Sydney’s most exciting new event space.

“This realistic new footage will add a fantastic new dimension to how we’re able to showcase the venue, both inside and out, to our global clients.

“It will give decision makers even more confidence in Sydney’s ability to deliver outstanding event experiences,” Lewis-Smith said.

BESydney has secured more than 20 large international conventions for ICC Sydney, including The International Association of Restructuring Insolvency Bankruptcy Professionals World Quadrennial Congress 2017, the International Bar Association Annual Conference 2017, International Chamber of Commerce World Chambers Federation World Chambers Congress in 2017, World Accountants Congress 2018 and Sibos 2018.