In April, the new ibis family launched a quite new website to explain the transformation of its three ibis brands to its customers. The website format is particularly innovative and is intended to generate enthusiasm and curiosity around the historic reinvention of ibis, ibis Styles and ibis budget.
Internet users are invited to discover the transformation as they browse. The site consists of just one single page that unfolds as visitors select their reading matter. Using the latest technology available on the Internet, with videos, full-screen images, charts, etc. everything has been done to attract visitors’ attention and enable them to live the change.
The website uses powerful aesthetics to unveil the wealth of information provided: a detailed presentation of the three brands, regular photo updates of rebranded hotels, reviews of new openings, real-time coverage of the network’s makeover.
Designed like an online magazine, the website also spotlights particular themes with its own “headlines”.
All these features reveal to customers the many innovations implemented by the ibis family and the sheer scale of the project that was kicked off last September.
This new showcase once again demonstrates ibis’ ability to make a difference and create preference!