Iberostar ended 2015 with a turnover of €1.847 billion, a 29 per cent increase over the previous year’s figure.
These results are a new boost for the group’s growth trend, consolidating its leading role at the forefront of the international tourism industry and strengthening the positive outlook for 2016, which is set to be a key year for the company.
Iberostar Hotels & Resorts, the group’s hotel division, characterised by a business philosophy based on customer commitment and outstanding service, has evolved positively both in EMEA and America.
In 2015 the group’s Spanish destinations outgrew other Mediterranean destinations.
The Balearic Islands, Andalusia and the Canary Islands reported an excellent year in terms of occupancy and RevPAR, outstripping the rest of the region thanks to the consolidation of the Spanish market and the upward trajectory of traditional outbound markets such as Germany and the UK.
Both the US and Canadian outbound markets showed significant growth, while the European markets remained stable in comparison with the previous year.
Growth from Latin American markets remains healthy in the group’s Mexican, Brazilian and Caribbean hotels.
In addition, 2015 saw the launch of the chain’s ambitious investment programme with a twofold objective: the renovation and updating of several of its hotels in order to bring them in line with guests’ changing needs and the company’s quality standards, and the opening of new hotels in different destinations such as Madrid or Majorca.
As part of its profit reinvestment policy, in 2015 the company assigned over €100 million to the renovation of several of its portfolio hotels in Spain, Tunisia, Mexico and the Dominican Republic.
Iberostar has opted to follow a solid diversification policy for its business portfolio within the international tourism sector.