Hyatt plans to double brand presence in Middle East

Hyatt plans to double brand presence in Middle East

Hyatt Hotels Corporation is planning to expand Hyatt’s brand footprint in the Middle East and Gulf Cooperation Council with the signing of management agreements by a Hyatt affiliate for 14 Hyatt-branded hotels.

The new hotels will operate across the Park Hyatt, Grand Hyatt, Hyatt Regency, Hyatt Centric, Hyatt Place, and HYATT house brands.

There are currently 14 Hyatt-branded hotels open in the Middle East and GCC, and the expected openings of these 14 Hyatt-branded hotels would double Hyatt’s brand presence in the region within the next few years.

“We believe the new agreements being announced, along with the previously announced properties under development, demonstrate growing confidence among owners and developers in the strength of Hyatt-branded hotels in the Middle East and GCC,” said Peter Norman, senior vice president of development with responsibility for the Europe, Africa and Middle East and south-west Asia regions for Hyatt.

“The announcement marks a significant milestone for Hyatt – the introduction of the Hyatt Centric brand to the Middle East.

“The growth opportunity in this region is a testament to the global appeal of Hyatt’s entire brand portfolio as it continues to expand worldwide and offer more choices to our guests,” concluded Norman.