Hyatt Herald Square New York has opened its doors. The 122-room hotel draws on inspiration from the area’s rich publishing history and neighboring Fashion District.

“Hyatt Herald Square is ideally located in the center of the lively Hyatt Herald Square neighborhood,” said Candice Cancino, general manager, Hyatt Herald Square.

“The hotel captures the spirit of this district and inspires guests to explore the best that the area has to offer. We are excited to welcome our first and future guests.”

“After more than a year of planning and execution of our plans, we are excited to introduce the new Hyatt Herald Square New York,” said James L. Francis, president and chief executive officer of the Trust.

“Every aspect of this hotel was carefully designed with the nearby Herald Square and Fashion District in mind, drawing inspiration from and celebrating the rich history of these important industries. We are looking forward to bringing both guests and local New York residents a unique and contemporary hotel and dining experience in one of New York City’s most revitalized neighborhoods.”  Francis added.

Located on West 31st Street between 5th Avenue and Broadway, the property combines a mixture of fashion and industrial newspaper printing elements, composed of bright pops of colors, glass, custom fabrics and millwork, reclaimed wood, letterpress blocks, pounded metal and other nuanced details.

The lobby, which features the artwork of nine local artists, incorporates communal areas including an espresso bar with café counter, an on-site market for on-the-go snacks and a library-themed lounge, bar and private dining space with comfortable seating and a bookshelf.

The guestrooms are designed with a natural and neutral palette The dark, rich wood furniture found in the rooms is accented with pops of hot pink, a recurring color throughout the hotel. An in-room letterpress block feature includes a quote from famed fashion designers. Letterpress blocks are also used to indicate the room numbers on all 122 guestrooms, including the Penthouse suite located on the 18th floor.

The property also has three restaurants and bars as well as an 18th floor penthouse suite.

Hyatt has nine hotels under its stable of brands in New York City.