For the second year, hundreds of hotels in the Starwood Hotels & Resorts Worldwide, Inc. portfolio will participate in Earth Hour, the global environmental awareness event created by the World Wildlife Fund (WWF), to send a powerful global message about the importance of environmental sustainability and caring for the planet.
On March 27, from Beijing and Brussels to Baltimore and Buenos Aires, Starwood hotels flying brand flags, including St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, and the recently launched Aloft, and ElementSM , will turn off their lights and take other energy-saving measures for one full hour, underscoring the company’s dedication to environmental sustainability.
This year, in more than 90,000 hotel rooms, guests staying in participating Starwood properties will be encouraged to turn off the lights. Additionally, as they did last year, participating Starwood hotels will take the remarkable steps of turning off exterior signage lighting; last year, the darkened hotels offered striking visual imagery that provided an apt symbol of Earth Hour. Properties will also participate by dimming or turning off non-essential interior lighting, using candlelight in appropriate public areas such as restaurants and bars, and using in-room voicemail messages and in-room television messages to inform guests about Earth Hour observances.
Starwood hotels around the world will also coordinate Earth Hour awareness events, including community walk-a-thons, public candlelight “unplugged” concerts, and guest receptions featuring signature green cocktails.
“The enthusiasm we saw from our guests and associates last year made it clear how much they share our passion for sustainability and environmental stewardship,” said Sandy Swider, Vice President of Global Citizenship, Starwood Hotels & Resorts Worldwide, Inc. “Considering that Starwood does business in every corner of the world, we have a terrific platform for sharing messages about the impact each one of us can have if we work together.”
Starwood itself made history when it launched Element Hotels, Starwood’s green trailblazer and the first major hotel brand to mandate that all properties pursue the U.S. Green Building Council’s (USGBC) Leadership in Energy and Environmental Design (LEED) certification for high-performance buildings. Across its entire portfolio, Starwood is rolling out initiatives that aim to conserve energy and water, reduce waste and enhance indoor environmental quality for Starwood guests and associates alike.