British Airways has announced that Stephen Humphreys will be the airline’s new head of UK&I sales and marketing.

Humphreys will replace Richard Tams, who after five years in the role, is moving to become the airline’s executive vice president, China.

He will take on the responsibility for British Airways’ and Iberia’s relationships with its UK and global corporate customers, travel management companies, partner leisure agents and tour operators.

Drew Crawley, British Airways’ chief commercial officer said: “We are delighted to have Stephen on board in this strategically important role.

“The UK market is crucial for British Airways and Stephen brings a fantastic wealth of experience to the position, which will enhance our relationship with all of our stakeholders.”

Humphreys is a seasoned executive with more than twenty years experience of working in the airline and travel industry.

He previously held senior roles with British Airways, including regional general manager, South West Pacific and general manager, corporate sales in UK & I sales.

Subsequently, he held various senior regional and sales positions within Qantas, in Australia, before moving to New Zealand to become managing director of Stella Travel Services, the country’s largest integrated travel company, comprising of significant retail agency networks and travel management companies as well as ticketing and wholesale operations.

Humphreys said: “British Airways is one of the world’s pre-eminent brands and I’m absolutely thrilled to be returning to the UK to take up such a challenging position with the airline.

“I’m really looking forward to joining the terrific team at British Airways and continuing to build on Richard Tams’ great work with our corporate customers and industry partners.”

More recently, Humphreys combined his commercial experience with his sporting knowledge and passion as chief executive officer of Wests Tigers, a professional rugby league premiership club based in Sydney.

He will take up the role at the end of July.