Adrian Hoteles has appointed Hume Whitehead to look after its public relations in the UK.

The agency has been tasked with raising the profile of all three hotels and establishing the brand in the United Kingdom.

Adrian Hoteles is a family-run chain of three hotels located in the sunny resort of Costa Adeje, in the south of Tenerife: five star Hotel Jardines de Nivaria, five star Roca Nivaria Gran Hotel and four star Hotel Colón Guanahaní.

With the first of the hotels being opened in 1990, Adrian Hoteles has been steadily growing whilst maintaining its core philosophy and principles: the wellbeing of its customers and its commitment to the environment.

Hume Whitehead director and co-founder, Richard Hume, who will be the account’s main point of contact, along with account director, Cristina Cunchillos, commented: “We are delighted to be working with Adrian Hoteles and to help the family-run business get more presence in the UK media.

“Its three hotels have a lot to offer and whilst all very different, all offer a combination of quality, friendly staff and commitment to the environment, which are all extremely important to the UK consumer.”

Since opening its doors to the public, the three hotels have been continuously recognised and awarded by both organisations and independent travel websites.

Rafael Adrián, owner of Adrian Hoteles, said: “We are very pleased to be working with Hume Whitehead in the UK and were particularly impressed with their knowledge of both the island of Tenerife as well as the hotel industry.

“We are keen to see more business from the UK market, which we recognise as already having great potential for us as well as a very loyal base of customers to the island.”