With almost 155,000 hotels on offer, the new website features everyday deals and special promotions tailored to the local market with prices in shekels.
Scott Booker, president Hotels.com, said: “This expansion demonstrates our commitment to bringing the Hotels.com experience closer to our customers by providing more sites with localised and highly relevant content.
“We already have an English language website in Israel and this additional site extends the range of options available for consumers in this market.”
Users on all Hotels.com sites enjoy access to some of the best room rates in the industry, more than seven million unique user-generated hotel reviews, an award-winning loyalty programme Welcome Rewards and its Price Match Guarantee.
Users can book online, on a mobile or tablet or by calling one of the dedicated customer call centres.
“Israel is a good market for us with our customers travelling to the US and Western Europe in particular,” Booker continued.
“Hotels.com is able to capitalise on its global size to obtain competitive rates and provide consumers with attractive deals around the world.”