has formed their latest partnership with the NHL’s Florida Panthers

12th Nov 2009 has formed their latest partnership with the NHL’s Florida Panthers has taken on their latest partnership with the Florida Panthers. Beginning in 2010, will be providing the NHL team and executives with their on-the-road hotel accommodations. Not only will the team and their executives benefit from’s unique booking services, but the fans will also have access to the exclusive deals that has to offer. will be hosting a Travel Coordinator Reception for all Florida Panthers group ticket buyers and travel coordinators for Panthers Limited. will also become an associate sponsor of the 2009 MetroPCS Orange Bowl Basketball Classic along with signage placements at BankAtlantic Center.

“We are very excited to partnering with one of the best teams in the NHL. The Florida Panthers’ executives have been great to work with,” said Tim Hentschel CEO of “We are confident that their expertise in sports marketing along with our expertise in booking the guaranteed lowest group travel deals with superior customer service will make this a successful partnership for many years.”

“We are both thrilled and honored to partner with an innovative company such as,” said Panthers president & COO Michael Yormark. “I am confident that through this unique partnership we can help meet many of their marketing goals and objectives.” is the leading provider of online services to the estimated $30-45 billion global group hotel sales market. Customers retain the ultimate decision-making power, enjoying access to competitive rates without ever having to pick up the phone and without having to purchase rooms at an undetermined hotel for pre-negotiated rates. Currently, HotelPlanner’s system processes over 15,000 group leads per month completely online. Over 30,000 hotel members currently compete online for HotelPlanner’s group business daily. has increased sales over 300% in 2008 versus 2007 and is showing the same rapid lead and revenue growth in 2009.


Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook, MySpace and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center was a finalist for Arena of the Year in annual awards given by trade publication Pollstar. The BankAtlantic Center welcomes more than two million guests each year and is also the home of Sawgrass Live presented by BankAtlantic.

For more information about this topic, please contact Katie Teixeira by calling 888-300 3647 x 150 or email Katie Teixeira at [email protected]


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